Viral Marketing and Teaser Trailers (Rik Hudson)

Rik's presentation on Viral Marketing & Teaser Trailers...

Original Cloverfield trailer... notice the lack of a title and the the tie in with the Film Poster (1-18-08 and the Statue Of Liberty). Later the title was added to the credits.

Also see the viral websites released for marketing... www.1-18-08.com | www.slusho.jp |www.tagruato.jp | www.tidowave.com

Star Trek trailer... again no Title (Just the iconic Shield Logo, no footage from the actual film).

Hills Have Eyes 2: Very simple, one shot trailer... canted angles, give the audience a great sense of unease.